The AC&M Group was founded in 2004, out of the Wake Forest University Business Incubator, by a team of former agency and company executives. Previously, these founders have led marketing initiatives for several multinational companies including Lowe’s, Sara Lee, CEMEX, and Coca-Cola. Today, AC&M Group is a leading marketing and communications firm headquartered in Charlotte, NC that specializes in using cultural insights to connect brands with the diverse US markets by utilizing various best-in-class techniques that include advertising, promotions, in-store, grassroots, word of mouth and social media.
We are experts in Hispanic, Soccer, Building Materials and Construction Marketing, in addition to being one of the leading agencies in Social Media. We are proud to represent some of the most important global brands in the world as our clients: Pepsi, American Airlines, Stanley Black & Decker, Family Dollar, Fox Deportes, etc.
Our professional staff has a deep understanding of the different cultures and vast experience conducting business in the US, Mexico and Latin America. We are committed to helping companies understand and build relationships with the “new mainstream” consumers in the US. Our approach consists of three main steps: marketing intelligence, strategy and execution. We devote a great amount of time to understanding the consumer, product and/or service, industry, and environment in which they all collide. Once we completely understand the problem or challenge, we create the best possible solution and develop strategies based on cultural connections in order to maximize the impact of our marketing campaign. Then the fun begins - execution through various media outlets, grassroots elements, special events, social media and PR efforts, while always keeping in mind the need for measurable results.
As a full service agency, we have developed some of the most comprehensive and successful campaigns for our clients. Our services include:
- MARKET INTELLIGENCE
- STRATEGY & BRANDING
- CREATIVE
- BROADCAST & PRINT PRODUCTION
- COLLATERAL & SALES MATERIALS
- DIGITAL & SOCIAL MEDIA
- PROMOTIONS
- IN-STORE & SHOPPER MARKETING
- SPONSORSHIP STEWRDHSIP
- GRASSROOTS, EXPERIENTIAL & WORD OF MOUTH
- MEDIA PLANNING & BUYING
- PR & COMMUNITY RELATIONS
As board members of several non-profit organizations, we are very involved in the Hispanic community and are proud founding members of the Hispanic Contractors Association of the Carolinas.
Companies, Promotions & Products